The LEGO concept store was completed in June 2019. The core concept is "the childhood is gone, the innocence is still there"
Although it is a children's clothing store, the entry point is from the perspective of "parents".
A mirror device is placed at the entrance, which is in a reflective state when it is not turned on, so as to achieve the purpose of "looking at the mirror." A trigger device is set below for children. When the device is triggered, the entire interior lights illuminate to show the Lego dinosaur series, giving customers a big surprise to open the uninnocent childlike innocence.
A photo area is implanted in the fitting room. After imaging, Lego pixel pictures can be customized as a parent-child interaction link.
The overall design starts from the consumer's heart and uses installation art to meet the new concept store design of technology, fun, interaction and experience.