In October 2019, CONVERS Hangzhou West Lake Concept Store was completed.
Kernel divides the product series and functional partitions by theme.
The overall design elements of the space are based on the trend, leisure and American street culture.
The first sales space takes the shoe wall and the trend zone as the brand's visual point. The trend zone creates a secret base for children.
Staggered steps combined with model groups, enrich the level of space, the wall is equipped with graffiti walls to release nature, and the channel leads directly to the fitting room to meet multi-functional needs. The midfield props display the product series and sets in a comprehensive way.